# User-centred design

Research and design explore the complexities of a problem, create a solution, and help to deliver it. At the core of our approach is user-centred thinking. That means putting the user’s needs at the centre of the design process. Everything we do makes a product or service easier to use and deliver which means better results for the people using it and the organisations delivering it.

There is no one way to design products or services. And that’s partly because our clients and projects vary enormously. Our work varies from designing products for the probation service to redesigning volunteering for the Scouts. We’ve transformed eye care delivery in the NHS and redesigned how the V\&A welcome their visitors. At the heart of it all is our robust and ethical research, which helps us understand the people and organisations we're designing for.

To deliver great results, we work using an iterative process. We explore different opportunities, develop compelling stories for change, and work with clients and users to test and refine ideas to deliver the right results.

Our work in user-centred thinking is a combination of research and design. 

{% content-ref url="/pages/4DhhWbWPtdtMdDV249TY" %}
[Research](/capabilities/user-centred-design/research.md)
{% endcontent-ref %}

{% content-ref url="/pages/hHqMJTCWEveOFrVmc8jO" %}
[Design](/capabilities/user-centred-design/design.md)
{% endcontent-ref %}

<figure><img src="/files/Oqoc8OMzLdn2OzZol0hE" alt="&#x22;&#x22;" width="563"><figcaption></figcaption></figure>


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://playbook.necdigitalstudio.com/capabilities/user-centred-design.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.